StandArrow to speak on Japan-market growth at MAU Vegas 2026, one of the world's largest app marketing conferences

StandArrow, Inc. spoke as the only Japanese company speaker at MAU Vegas 2026, one of the world’s largest mobile app marketing and growth conferences, held in Las Vegas, USA, from May 18 to 21, 2026.

MAU Vegas brings together founders, heads of product, mobile marketers, and growth leads from more than 60 countries and regions, making it one of the world’s largest app marketing and growth conferences.

Leading global tech companies and app businesses, including Apple, Google, Meta, and TikTok, take part, and many sessions are held on topics such as user acquisition (UA), ASO, creative strategy, AI adoption, measurement, and monetization.

From our company, Chief Growth Lead Ayano Yo took the stage with the theme

“Cracking Japan: Why the world’s 3rd largest mobile market requires a different playbook” (Cracking the Japanese market: why the world’s third-largest mobile market requires a “different strategy”)

and gave a talk for global app companies aiming to enter and grow in Japan.

Japan is one of the world’s leading markets in consumer spending on apps, yet it is also a market with unique challenges for overseas app companies, including language, search behavior, user decision-making processes, and the way trust is built.

In this session, drawing on our experience supporting app companies in Japan and overseas, we presented practical strategies and case studies for growing an app in the Japanese market.

As a growth partner for apps and services, StandArrow supports the marketing activities of companies in Japan and overseas through ASO, user acquisition advertising, creative optimization, social media management, growth support, and more.

Going forward, we will continue to provide end-to-end support, from strategy design with a “management perspective” through execution, analysis, and improvement, and stay by the side of businesses in Japan and overseas as they grow further.

For details, please see our press release on PR TIMES, “StandArrow, Inc. to speak on Japan-market growth at MAU Vegas 2026, one of the world’s largest app marketing conferences.”