Marketing Column

How to Make Your App Easier for AI to Find and Recommend

StandArrow and AppTweak Japan to co-host a webinar, “What Makes an App Chosen by AI?” (November 26, 2026)

StandArrow earns the Agency Partner badge in the TikTok Marketing Partners program

From 70% Lower CPA to 2x ROAS: Apple Ads Optimization Patterns That Work, by Business Model

Making TV Commercial Performance Visible with CTV Ads: How We Reached Network-Ad-Level CPA

What CV Path Analysis Revealed: Why CTV (TVer) Contributes 7.5x More Conversions Than Smartphones

How We Cut Meta Ads CPA to One-Tenth: The Full Story of Testing 120 Creatives

How Fast PDCA Delivered 67x ROI on TikTok Shop

32% Lower CPI: A UGC-Style Video Creative Strategy for Winning in Competitive App Markets

StandArrow to speak on Japan-market growth at MAU Vegas 2026, one of the world's largest app marketing conferences

Logo and icon renewal announcement

iOS and Android Enter the Multi-Store Era: How Japan's Smartphone Act Reshapes Store Strategy

How Japan's Smartphone Act Changes App Marketing: The New Normal Marketers Need to Know

ASO Basics You Can Still Ask About: Character Limits and Keyword Optimization for iOS and Android

StandArrow awarded Platinum status, the highest rank in the TikTok for Business SMB Agency Advantage Program

Combining ASO and Apple Ads (Formerly Apple Search Ads) for Synergy: An Efficient User Acquisition Strategy

Co-hosted an ASO webinar with AppTweak

Published a guest post on AppTweak's blog

Press release published

How Can You Get Your App Featured on the App Store?

How to Optimize Ratings and Reviews in the App Stores

How to Use Custom Product Pages

How to Use In-App Events

5 Common ASO Mistakes

A Guide to Running Successful Creative Tests on the App Store